One of my greatest thrills was touring AC Milan’s Milan Lab at Milanelo, seeing our FlexComp Infiniti™ being used to assess muscle fatigue by the best athletes in the world. Twice a month all players are measured, and their training is adapted depending on these results. Bruno Demichelis spent 8 hours, discussing in depth the most advanced application of Sports Science we have encountered. He showed me his copy of Mind Over Muscle in his office – and how far he has taken its applications using our ProComp Infiniti to individualize training with the team. As a North American I can only begin to appreciate the magnitude of the impact this will have on billions of ‘Football’ (soccer) fans around the world. He then visited us twice, for 10 days, to develop the most advanced Sports Science system on the globe.
Vice President, Thought Technology Ltd.